Advergame Articles / Reference

News articles / Reference

• Advergaming Catches On
• Games Pop Up in Ads
• Advergaming Equals Attention
• Offline Brands turning to Advergaming
• Disney plays on kids love of video games to promote 50th anniversary
• It's not only a game
• Back to School Means Back to Advergames
• Advergaming Scores
• Major brands play for attention
• Advergaming: A New Genre in Internet Advertising

  References

  • Mike Shields (2006-04-12). In-Game Ads Could Reach $2 Bil.. Adweek.
  • Jim Jamieson (2006-10-01). Cyber-Ads Get in the Game. The Province.
  • Bobbie Johnson (2006-05-19). Advertisers get young gamers in their sights. The Guardian.
  • Matthew Yi (2005-07-25). Advertisers pay for video games - Product placement tradition no longer free ride for business. San Francisco Chronicle.
  • Patrick Klepek (2006-10-19). Gamers Wary of Battlefield 2142's 'Spyware'. 1UP.com.
  • David Jenkins (2006-10-18). Nielsen Announces GamePlay Metrics. Gamasutra.
  • (May 2006) "The Making of Adventureland". EDGE
  • Ilya Vedrashko (2006-04-16). Ads in EA Sports Games: 1994-1998.
  • Reena Jana (2006-01-25). Is That a Video Game - or an Ad?. Business Week.
  • Andrew Smith, Peter Wood (2005-07-01). Online advertising for the gamer generation.
  • Simon Carless (2006-10-17). IGA's Townsend On BF2142 In-Game Ads. Gamasutra.
  • Richard Siklos (2006-10-19). A Virtual World but Real Money. New York Times.
  • Reena Jana (2006-10-16). Breathing Second Life into Business. Business Week.
  • Robin Moody (2003-01-17). Nike explores virtual brand placement with There.com. Portland Business Journal.
  • Peter Svensson (2005-02-24). Sony builds pizza-order function into 'Everquest II'. Associated Press.
  • Ogilvy Press Release (2006-08-17). Ford and Ogilvy play with decibels.
  • Dean Takahashi (2006-09-01). EA to embed ads that can be updated into 7 games. Mercury News.
  • William Vitka (2005-07-16). In-Game Advertising - IGA Worldgroup Leads The Pack And They Might Be Getting It Just Right. CBS News.

Blogs & Advergaming

• Junk-Food Games
• http://www.adverblog.com/
• Industry Flubs Advergaming
• Advergame Tools
• Advergame Article from Marketing Wonk
• Advergame articles from WaterCooler Games
• Advergames articles from Adverblog.com
• Immersive AdverGaming for Screenagers

Definitions of Advergaming

• Advergaming - Wikipedia